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EXPERIENCE

2021-CURRENT

GARDEN DESIGN ASSISTANT

GARDENHOOD

Worked with fine gardener/owner to transform SF Bay Area spaces into beautiful places. Assisted with on-site surveys, prepare plans for hardscape and plantings, research features and materials, collaborate and create conceptual drawings both hand-drawn and digital renderings, and organize final client presentations. Additionally worked with the Gardenhood team on plant procurement, installations, irrigation, and maintenance.

2012-2020

SENIOR UX DESIGNER | 19-21

UX DESIGNER | 12-19

WALMART.COM

​Designed solutions for multiple projects on responsive web and mobile platforms. ​Identified opportunities based on multiple data points including business strategy, customer needs, and competitive learning.  Moved from ideation and brainstorming to create strong and competitive solutions. Created point of view with patterns identified across competitive models. Performed intermediate analysis of best-in-class problem-solving practices and models. Created and constructively critiqued experiences for end-users. Designed for accessibility and inclusion, including ADA compliance standards. Also led art direction for promotional swag and conference materials.

2000-2010

ASSISTANT ART DIRECTOR

MARKETING & MOTION DESIGNER

2006-2010

MOTION GRAPHICS DESIGNER

FREELANCER

WEIGEL BROADCASTING

Managed and executed promotional projects for on-air, print, and online for nine independent stations (including ABC, CBS, & the network formerly known as The WB). Responsible for multiple 
on-air show packages & promos, magazine and newspaper advertising, logos, outdoor media, transit advertisements, website design, commercial production, and even a parade float or two. Awarded two Emmy nominations. 

ABC-7 WLS-TV

Created daily news graphic elements for 10pm and weekend newscast. Assisted design team in standard to high definition news graphics conversion, production of online marketing promotions for Motorola, Baker’s Square and ABC network shows. Additionally, created show & online graphics for LiveWell, a nationally syndicated health and wellness channel.

SUMMER 1999

MARKETING DESIGN INTERN

MORNINGSTAR INC.

Created and assisted in promotional and advertising material including temporary signage, print and online advertisements, posters, and postcards. Also assisted with photo shoot direction and other marketing materials.

SKILLS + INTERESTS

Multifaceted designer with unique skills: 

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+ Landscaping Skills: Produce hand drawn concepts (digital + paper), 3D computer renderings, research and brainstorm unique and functional concepts and materials, produce high quality presentations for client approval + getting hands dirty to be part of the hardworking process 

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+ UX Skills: Wireframing, Competitive Analysis, Usability Testing, User Flows, Journey Mapping, and Prototyping

+ Motion/TV Skills: Meet fast-paced deadlines, lead photo shoot direction, work on set as official rubber chicken thrower for the Svengoolie production team and debut as a bearded lady (one and only acting credit).

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+ Momming Skills: Keeping kids motivated, engaged and happy, conjuring up things they can build with recycled materials and drawing outside of the lines with them.

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TOOLS

ON MY TOOLBELT:
HORI HORI KNIFE; FOLDING PRUNING SAW,  LEATHER GLOVES, & PRUNERS 
IN THE BAG: 100 FT REEL MEASURE, CLIPBOARD + DAD'S
'VINTAGE' DRAFTING TOOLS

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3D RENDER / CAD PROGRAM:
HOME DESIGNER ARCHITECTURAL

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ADOBE CREATIVE SUITE:
PHOTOSHOP, ILLUSTRATOR, AFTER EFFECTS, AERO, DIMENSION

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UXD APPS

SKETCH, FIGMA, PROTOPIE

 

 

 

 

OFFICE PROGRAMS

MICROSOFT + iOS

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EDUCATION

B.F.A. in Art - Graphic Design
Journalism Production Minor

University of Wisconsin-Stout 1999
Graduated cum laude

NOTABLE

Two Emmy Nominations for Best Campaign Launch Chicago/Midwest 
 

UW-Stout Graphic Design Association President '98-'99

Student Advisory Council, Art & Design Department '96

© 2024 by Jessica Reddy at Plant+Pixel Studio

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